Brand Introduction

LESS, a women's clothing brand launched by JIANGNANBUYI in 2003, touts the very DNA of minimalism, borrowing from "LESS IS MORE", a philosophy of architectural design summarized by noted architect Ludwig Mies van der Rohe. The brand redefines the motto as "life is subtraction and growth is addition". We are a firm believer that a simpler way can lead to more surprises. In line with the design philosophy featuring "Simple, Craftsmanship, Delicate, Independent", the brand aims to serve the new generation of highly educated or elite women aged 30 to 45 who are rational, independent and enthusiastic about a simple life. It is our good wishes to sail through various occasions with our exquisite and durable collections, and one of our primary tenets is to subtract from life and design to bring efficiency and enrich young life during its growth。

  • Simple

    Simplicity is an unassuming attitude, but there is power in silence; it is a restraint of desire and a high degree of self-awareness and focus. There is knowledge in how to accept or reject one's dress and approach to life, since LESS IS MORE.

  • Craftsmanship

    Craftsmanship is an attitude toward excellence in process, and it is also what the brand has set out to do. Each process develops focus to the fullest, and on the road of technological innovation, we continue to get rid of the stale and bring forth the fresh. Dedication to craftsmanship results in perfection.

  • Delicate

    LESS is a brand based on pure beauty, simplicity and elegance, creating classic, stylish and artistic clothing from a real-life perspective that captures women's lives.

  • Independent

    The brand takes a serene, independent, firm, elegant and poised stance. Reject all stereotypes, go beyond established standards and maintain your personally identified rules of style.